Alexandar Vassilev Appointed as New CEO of Sport Alliance
- Sport Alliance GmbH is pleased to announce the appointment of Alexandar Vassilev as its...
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Management expansion at Sport Alliance and handover of the CEO baton
- Daniel Hanelt is handing over the management to Gregor Bieler
- Sport Alliance welcomes Markus...
L'Orange Bleue Flexes Its Digital Capabilities by Partnering with Sport Alliance
- By implementing Sport Alliance’s cutting-edge management software, Magicline, l’Orange Bleue is enhancing its digital...
PerfectGym joins Sport Alliance
- Sport Alliance, a Hamburg-based provider of innovative software solutions and services to gyms and...
LifeFit Group successfully switches to Magicline
- The LifeFit Group, one of the leading fitness and health platforms in Germany, is...
Sport Alliance announces Further Growth Investment from PSG, with New Commitments Totaling $100m
- Sport Alliance, a Hamburg-based provider of innovative software solutions and services to gyms and...
Magicline and ClubPlanner enter strategic cooperation: customers benefit from seamless integration
- Magicline, Europe’s leading cloud-based software solution for fitness studios, is pleased to announce its...
The fitness industry remains male dominated
- Recent study shows that there’s still much to do to reach equality.
- While 70...
With customer loyalty to more financial stability
- Magicline integrates customer loyalty program into software
Hamburg-based Sport Alliance secures €60M growth investment from PSG
- Fitness-focused software company Sport Alliance has secured €60 million from leading growth equity firm...
Magicline and myFitApp announce strategic partnership
- Combined solution opens up new marketing opportunities for studio operators
- Magicline and myFitApp today...
Review 2021: Even fewer gym visits compared to the previous year
- Corona continued to have the fitness industry under control in 2021. In Germany, one of...
EasySolution and Magicline join forces
- The Hamburg-based software company Sport Alliance has acquired easySolution GmbH. With the “Magicline” team...
Survey on gender diversity and equity in the fitness industry
- Hamburg-based software company Sport Alliance, together with the Women in Fitness Association (WIFA), are...
Sport Alliance launches Magicline worldwide
- The Sport Alliance Group is now global. From today on, operators can use an...
Sport Alliance launches Magicline in Italy
- After France and Spain, the Sport Alliance group continues to expand. With Italy, the...
Sport Alliance launches Magicline in France
- The Sport Alliance Group is expanding into France. From now on, fitness studio operators...
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