L'Orange Bleue Flexes Its Digital Capabilities by Partnering with Sport Alliance
- By implementing Sport Alliance’s cutting-edge management software, Magicline, l’Orange Bleue is enhancing its digital infrastructure, leveraging software scalability to streamline international operations.
Hamburg – September 17, 2024 – l’Orange Bleue, a leading French fitness enterprise, has partnered with Sport Alliance in a powerful move set to transform the fitness experience across its 400 clubs.
The partnership, which began in May 2024, has already seen great progress, with the successful migration of over 140 clubs to the new system. In 2025, all l’Orange Bleue clubs will operate seamlessly on Magicline. This transition not only makes operations more efficient by streamlining data flow but also enhances the overall member experience with features like digital contract signing, member platform and self-service solutions that allow members to manage their studio-related activities conveniently.
L’Orange bleue’s Forward-Thinking Approach to Meeting Evolving Member Expectations
“L’Orange bleue, France’s leading fitness group, is proud to announce the adoption of the Magicline solution as part of our digitalization strategy. This move is in line with the group’s desire to optimize our members’ experience by modernizing our internal processes.
The Magicline solution perfectly meets our company’s current needs, while enabling the ongoing development of the l’Orange bleue mon coach Fitness concept. Thanks to this new technology, we are equipped with an innovative tool to offer new services to our members and strengthen connectivity with the Group’s other solutions. This initiative marks a key step in the enhancement of l’Orange bleue’s offering, aligning the quality of its services with the expectations of an increasingly connected and demanding customer base.
The tool was immediately adopted by our club managers, enabling an important first stage of migration, with over 140 clubs now using the new solution, and a full migration schedule up to the end of the year. The year 2025 will be an opportunity to push the possibilities offered by Magicline to the maximum, and to work with Sport Alliance to expand our partnership,” says Amélie Lachat, Director of Digital, Marketing, and Communication.
Sport Alliance Continues to Broaden Its Impact with Enterprise-Level Membership Management Solutions
“From the outset of the project, we were convinced that our digital ecosystem would strengthen the l’Orange Bleue concept, with greater operational performance in studio management combined with an ever-improving customer experience,” says Romain Bonnaud, Head of France at Sport Alliance.
“The first studios running with Magicline have already confirmed this direction! This is a very exciting project for Sport Alliance and a major step forward in our journey to expand internationally and become the leading provider for international fitness operators. l’Orange Bleue choosing to partner with us is a strong indicator that we are on the right path to achieving our strategic goals and continuing to innovate in the fitness industry.”
This strategic partnership reflects l’Orange Bleue’s forward-thinking approach and commitment to innovation. Following the recent acquisition of PerfectGym, Sport Alliance continues to strengthen its enterprise-level solutions to empower leading fitness brands globally.
