Management expansion at Sport Alliance and handover of the CEO baton

Sport Alliance announces a significant change in the management: Co-Founder Daniel Hanelt is handing over the management to Gregor Bieler, an experienced top manager who will be instrumental in shaping the next phase of the company’s growth and internationalization. Daniel will continue to play an important role in the strategic direction of Sport Alliance as a strategic advisor and board member.

Gregor brings extensive experience in complex software systems and financial services as well as in managing large organizations and will help to achieve the ambitious goals and develop Sport Alliance into a leading global provider of software solutions for the fitness industry.

In addition, the company welcomes Markus Schulz as new Chief Sales Officer (CSO), who will support the Sales and Marketing teams with his expertise. Markus complements the long-established Executive Leadership Team consisting of Kjeld Peters (CTO), Philipp Rusch (CFO) and Konstantin Wolkowa (COO).

Gregor Bieler: “I am very much looking forward to the new challenge and working with the great team at Sport Alliance. Together we will usher in the next phase of growth and drive internationalization while continuing to focus on the existing strategy. We want to be a strong partner to the fitness industry to make the rapid technological progress accessible and usable. The use of AI offers our customers undreamt-of potential in terms of increased efficiency and member satisfaction.”

Daniel Hanelt: “It has been a great journey to lead Sport Alliance to this point. It has been an honor to work with so many incredibly talented, resilient and motivated people. I am convinced that Gregor, with his experience, is the right successor to take our company to the next level. I look forward to continuing to contribute to the success of Sport Alliance in my new role as strategic advisor.”

With this addition to the management team, the company is well-equipped for the future and will continue to offer customers innovative solutions. Sport Alliance remains a strong, reliable partner for the fitness industry.