On this page we inform you about the type, scope and purpose of the personal data collected by Sport Alliance GmbH, which are processed both when you visit this website and during other processing under our responsibility that is not related to this website.
Privacy Policy
Data protection information
according to Article 13 GDPR-EU
according to Article 13 GDPR-EU
In this section of the data protection declaration you will find information on the scope, the person responsible for data processing and his data protection officer.
1.1 Scope
1.1 responsible person
The person responsible for data processing - i.e. the person who decides on the purposes and means of processing personal data - in connection with the processing is :
Sport Alliance GmbH Raboisen 6
20095 Hamburg
Phone: +49 40 429 324 - 0
E-mail: data-protection@sportalliance.com
Registry entry Registry Court: Amtsgericht Hamburg
Registry number: HRB 135404
VAT identification number DE 280045707
1.2 data protection officer
You can contact our data protection officer as follows :
Contact form :
https://www.dsextern.de/anfragen
DS EXTERN GmbH
Dipl.-Kfm. Marc Althaus
Frapanweg 22
22589 Hamburg
Phone: 4940696353930
1.3 The data processing in detail
In this section of the data protection declaration, we inform you in detail about the processing of personal data.
Unless otherwise stated, the following applies to all processing operations shown below:
There is no contractual or legal obligation to provide personal data. You are not obliged to provide data.
In the case of required data (data that are marked as mandatory information when entered), failure to provide them means that the service in question cannot be provided. Otherwise, failure to provide it may mean that our services cannot be provided in the same form and quality.
We only transfer personal data to state authorities (including law enforcement authorities) if this is necessary to fulfill a legal obligation to which we are subject (legal basis : Art. 6 Para. 1 lit. c) GDPR) or to assert, exercise or defense of legal claims is required (legal basis Art. 6 Para. 1 lit. f) GDPR).
1.4 Data processing in third countries
We use tracking and analysis tools from companies that are based in the USA. If you have given your consent to this, we would like to point out that a transfer of your data to third countries such as the USA cannot be completely ruled out. Your consent and the Standard Contractual Clauses (SCC) issued by the European Commission in June 2021, which guarantee an appropriate level of protection of your data, therefore serve as the basis for data processing.
1.5 storage period
We do not store your data longer than we need it for the respective processing purposes. If the data is no longer required, it is regularly deleted, unless it is still necessary to store it for a limited period. Reasons for this can be, for example, :
- The fulfillment of commercial and tax retention obligations
- Receiving evidence for legal disputes within the framework of the statutory statute of limitations
1.5.1 categories of recipients
In addition to the recipient categories explicitly listed below, personal data is also transmitted to the following categories of recipients : Shipping service providers, telephone and fax providers.
categories of data
- Personal master data : Salutation, first name, last name
- Contact details : Telephone number, email address
- access data : The date and time of your visit to our service; the page from which the accessing system came to our page; pages called up during use; Session identification data (Session ID); In addition, the following information from the accessing computer system: Internet protocol address (IP address) used, browser type and version, device type, operating system and similar technical information.
1.6 calling up the website
| Data category | Intended use | Legal basis | Legitimate interest, if applicable | Storage duration |
|---|---|---|---|---|
| Access data | Establishing a connection, displaying the content of the service, detecting attacks on our site based on unusual activities, diagnosing errors | Protection of legitimate interests (Art. 6 Para. 1 lit.f GDPR) | Proper functioning of the services, security of data and business processes, prevention of misuse, prevention of damage caused by interference with information systems | 7 days |
| Recipient category | Affected data | Legal basis for the transfer | Legitimate interest, if applicable |
|---|---|---|---|
| Web fonts | Access data | Protection of legitimate interests (Art. 6 Para. 1 lit.f GDPR) | Optimized presentation of the website |
| Hosting service providers | Access data | Order processing (Art. 28 GDPR) |
| Name of the service | Functionality | Categories of data | If necessary, adequacy decision (Art. 45 GDPR) | If necessary, suitable guarantees (Art. 46 GDPR) |
|---|---|---|---|---|
| Google Analytics | Web analysis tool | Access data | Standard contractual clauses | |
| Google Tag Manager | Management of tracking events | Access data | Standard contractual clauses | |
| Google Fonts | Representation of fonts | Access data | Standard contractual clauses | |
| Amazon Web Services | Hosting | Access data | Standard contractual clauses |
1.7 Customer service / contact
How we process your personal data when you contact our customer service can be found here :
| data category | Intended use | legal basis | Legitimate interest, if applicable | storage duration |
|---|---|---|---|---|
| Personal master data, contact details, content of inquiries / complaints | Processing of customer inquiries and user complaints | Contract (Art. 6 Para. 1 lit.b) GDPR), safeguarding legitimate interests (Art. 6 Para. 1 lit.f) GDPR) | Customer loyalty, improvement of our service | Processing of the request |
1.8 application
We offer a contact form on our website that you can use to contact us and submit your application documents. We process your personal data that you have voluntarily provided to us in the following way
| data category | Intended use | legal basis | Legitimate interest, if applicable | storage duration |
|---|---|---|---|---|
| Personal master data, contact details, content of the message, certificates, pictures | Implementation of application processes, initiation of contractual relationships, fulfillment of legal obligations | Contract (Art. 6 Para. 1 lit.b) GDPR), safeguarding legitimate interests (Art. 6 Para. 1 lit.f) GDPR) | Communication purposes, assertion of legal claims | Duration of the application process |
| Recipient category | Affected data | Legal basis for the transfer | Legitimate interest, if applicable |
|---|---|---|---|
| Personal software provider | all data mentioned under 1.8.1 | Order processing (Art. 28 GDPR) |
1.9 newsletter
We describe here what happens to your personal data in connection with a subscription to our newsletter :
| data category | Intended use | legal basis | Legitimate interest, if applicable | storage duration |
|---|---|---|---|---|
| E-mail address | Verification of the registration (double opt-in procedure), sending of the newsletter | Consent (Art. 6 Para. 1 lit. a) GDPR) | Duration of the newsletter subscription | |
| Personal master data | Personalization of the newsletter | Consent (Art. 6 Para. 1 lit. a) GDPR) | Duration of the newsletter subscription | |
| Registration / deregistration data | Traceability of completed newsletter registration / confirmation / cancellation | Preservation of legitimate interests (Art. 6 Para. 1 lit.f) GDPR) | Proof of successful newsletter registration / confirmation / cancellation | Duration of the newsletter subscription (unsubscribe data, unlimited to fulfill accountability obligations) |
| Usage profile data for newsletter / tracking | Interest-based design of the newsletter | Consent (Art. 6 Para. 1a GDPR) | Duration of the newsletter subscription |
| Recipient category | Affected data | Legal basis for the transfer | Legitimate interest, if applicable |
|---|---|---|---|
| Service provider for sending newsletters | all data mentioned under 1.9.1 | Order processing (Art. 28 GDPR) |
| Recipient | categories of data | If necessary, adequacy decision (Art. 45 GDPR) | If necessary, suitable guarantees (Art. 46 GDPR) |
|---|---|---|---|
| Pardot by Salesforce | all data mentioned under 1.9.1 | Standard contractual clauses |
1.10 cookies
Cookies are text files that are stored in the user's internet browser. These contain a characteristic string that is used to recognize the browser when the website is called up.
Technically necessary cookies are necessary for the function and operation of the website and therefore do not require consent. These are intended to significantly simplify the use of the website. Some functions of our website cannot be offered without the use of cookies.
However, cookies are also used that are activated by third-party providers (“third-party cookies”). This includes the so-called "NID cookies". These Google cookies store a specific ID, settings and other information such as the language selected, length of stay, how many search results should be displayed per page and whether Google SafeSearch should be activated. These cookies expire 6 months after they were last used.
The legal basis for the processing of personal data using technically necessary cookies is Art. 6 Para. 1 lit. f) GDPR.
The legal basis for the processing of personal data using cookies for analysis purposes is Art. 6 Para. 1 lit. a) GDPR with the consent of the user.
When the website is accessed, the user is informed about the use of cookies. At the same time, consent to the processing of his personal data is obtained here. The user is also referred to the data protection declaration.
Cookies that have already been saved can be deleted and deactivated at any time via the browser. This can also be done automatically.
1.10.1 Google Ads
We use “Google Ads” cookies from Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland, to draw attention to our advertising, to measure the success of our advertising and to optimize it. Your user and surfing behavior is analyzed and recorded. Information is saved, such as which specific keyword led you to the advertisement, how often you clicked on the advertisement and whether there was a so-called “conversion”, i.e. a successful and final act. The legal basis for the processing of personal data using cookies for analysis purposes is your express consent, Art. 6 Para. 1 lit. a) GDPR. We have concluded a data processing agreement and the standard contractual clauses with Google. A transmission of this information to third countries such as the USA and the disclosure of this information to US security authorities cannot be ruled out.
These cookies are deleted after 6 months at the latest.
1.10.2 Google Analytics
We use the web analysis service “Google Analytics” from Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland. This uses cookies to analyze and store user behavior on our website, such as the duration of the session, the way in which the website is used or the origin of the visitors. Your IP address is only collected in abbreviated form. The legal basis for processing personal data using cookies for analysis purposes is your express consent, Art. 6 Para. 1 lit. a) GDPR. We have concluded a data processing agreement and the standard contractual clauses with Google. A transmission of this information to third countries such as the USA and the disclosure of this information to US security authorities cannot be ruled out.
These cookies are deleted after 6 months at the latest.
1.10.3 Google Tag Manager
We use the “Google Tag Manager” tag management system from Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland, in which website tags, such as Google Analytics, can be operated and managed via a common interface. Your IP address will also be processed. The legal basis for the processing of personal data using cookies for analysis purposes is your express consent, Art. 6 Para. 1 lit. a) GDPR. We have concluded a data processing agreement and the standard contractual clauses with Google. A transmission of this information to third countries such as the USA and the disclosure of this information to US security authorities cannot be ruled out.
These cookies are deleted after 6 months at the latest.
1.10.4 Facebook pixels
We use “Facebook pixels” from Meta, 1 Hacker Way Menlo Park, California 94025. This is a tracking pixel, consisting of a code excerpt that can be loaded on any website and transmits information to Facebook and Meta. Here, the user receives an ID that can be used to assign it to the Facebook profile. Facebook-Pixel guarantees to offer you targeted advertising based on the actions of the website visitors. This is therefore used to optimize our advertising measures. The legal basis for the processing of personal data using cookies for analysis purposes is your express consent, Art. 6 Para. 1 lit. a) GDPR. We have concluded a data processing contract and the standard contractual clauses with Meta. A transmission of this information to third countries such as the USA and the disclosure of this information to US security authorities cannot be ruled out.
These cookies are deleted after 6 months at the latest.
1.10.5 Pardot
We use Pardot cookies from Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States. We use these to track the activities of visitors to our website in order to improve our offer and to optimize the website. In addition to first-party cookies, third-party cookies are also used. In addition, only identifiers and no personal data are saved. The legal basis for the processing of personal data using cookies for analysis purposes is your express consent, Art. 6 Para. 1 lit. a) GDPR. We have concluded a data processing agreement and the standard contractual clauses with Pardot. A transmission of this information to third countries such as the USA and the disclosure of this information to US security authorities cannot be ruled out.
These cookies are deleted after 6 months at the latest.
2. Rights of data subjects
2.1 right of objection
You have the right, for reasons that arise from your particular situation, to object at any time with effect for the future to the processing of personal data relating to you, which is carried out in accordance with Art. 6 Paragraph 1 Letter e) or f) GDPR to insert :
You can exercise your right of objection free of charge.
2.2 right to information
You have the right to find out whether we are processing personal data concerning you, which personal data this may be, and to receive further information in accordance with Art. 15 GDPR.
2.3 right to rectification
You have the right to request us to correct any incorrect personal data relating to you without delay (Art. 16 GDPR). Taking into account the purposes of the processing, you have the right to request the completion of incomplete personal data - including by means of a supplementary declaration.
2.4 right to erasure ("right to be forgotten")
You have the right to demand that we delete personal data relating to you immediately, provided that one of the reasons stated in Art. 17 Paragraph 1 GDPR applies and the processing is not for one of those regulated in Art. 17 Paragraph 3 GDPR Purposes is required.
2.5 right to restriction of processing
You are entitled to request a restriction in the processing of your personal data if one of the conditions set out in Art. 18 Para. 1 Letters a) to d) of the GDPR is met.
2.6 Right to data portability
You have the right to receive the personal data concerning you that you have provided to us in a structured, common and machine-readable format. Furthermore, you have the right to transmit this data to another person responsible without hindrance from us or to have us transmit it directly, provided that this is technically possible. This should always apply if the basis for data processing is consent or a contract and the data is processed automatically. This does not apply to data that is only kept in paper form.
2.7 Right of withdrawal with consent
If the processing is based on your consent, you have the right to withdraw your consent at any time. This does not affect the legality of the processing carried out on the basis of the consent up to the point of revocation.
2.8 right of appeal
You have the right to lodge a complaint with a supervisory authority.
Last update : November 2021