We Digitize the Global Fitness Industry with our All-In-One Open Platform

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With over tree decades of global insight and hands-on experience in the fitness industry, digitalization, and software develop­ment, our team has been instrumental in advancing ERP business solutions throughout Europe.

Sport Alliance — Europe’s Leading Software Company for the Fitness Industry

Sport Alliance, based in Hamburg, specializes in advanced ERP software solutions for efficient studio management in the dynamic fitness industry. With over 8,000 studios already using their product, including industry giants like Gold’s Gym and Fitness First, Sport Alliance has extensive experience migrating large chains and franchises to its platform. Trusted by numerous major operators in Europe, their flagship product, ‘Magicline’, is recognized as a premier membership management ERP solution, offering versatility through open API for adaptability to various studio types.

The company's mission, 'More Sports’, is reflected in its investment of $165 million in developing digital ERP solutions, member apps, and financial services, contributing to a more active and healthier lifestyle.

  • 8,000

    gyms that have embraced the digital infrastructure

  • 5,200,000

    members training with our client gyms

  • > $2,5 billion

    yearly processed payment volume

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